Helena Rubinstein

About Helena Rubinstein

Helena Rubinstein revolutionised the beauty industry. Her mission was to teach women the importance of skincare and the empowering effect of looking your best. Rubinstein’s company was the first to use science in the development of cosmetics, and with her unerring instinct for what customers wanted, she built a beauty empire that spanned the world. A legend in her own lifetime, this is her amazing story.